- An item with two rewarded video unlocks, one in the U.S. and one in India, would have earned $0.08 for the same two sales in June ($0.074 for the download in the U.S. + $0.003 for the download in India) – a 275% increase!
- An item with two rewarded video unlocks, both in the U.S., would have earned ~$0.15 for the same two sales in June – an even greater 722% increase!
- An item with two rewarded video unlocks, both in India, would have earned ~$0.006 – a 73% decrease.
The total revenue that gets divided among all Premium artists will not change in this scenario; only the method by which we divide that revenue will change.
We believe this adjustment will improve the overall user experience for Zedge’s customers, while more fairly rewarding the artists who are driving the bulk of that revenue. While some artists will see their total revenue increase, others may see their total revenue decrease.
The increases should be significantly greater than the decreases (based on June’s data, the highest possible increase an artist might see was 722%, while the highest possible decrease was 98%).
To help artists prepare for this change, we will start breaking out top search terms by country tier this month – T1 countries have the highest ad rates, while T3 countries have the lowest.
Creating art that drives sales in T1 countries will help keep your revenue as high as possible.